Echinacea pallida - Pale Purple Coneflower
This coneflower is a light purple to pink color on a 2-4 ft tall stem. Blooms in the summer and likes a sunny dry spot. Has a taproot, which enables it to tolerate drought conditions very well, and will do well in poor soils. Much different than the purpurea variety in that the petals are very narrow as are the leaves on the stem. It also can get quite tall over time, around 4 feet.
Sun, Dry Soil, Summer, 2-4 ft Tall, Zones 3-9